Hey, I’m Natalie!
Hi, I’m Natalie—owner and head trainer at SB Custom Fitness in Santa Barbara. I started as a NASM-certified personal trainer in 2011 (personal training, spin + bootcamp girlie forever). I first learned about EMS in a sports medicine class back in 2013, but then in recent years I learned about WHOLE BODY-EMS. I feel inlove with the science and the way it can help so many of us in all different stages of life and fitness. I became EMS certified so I can train using the amazing tool of Whole-Body EMS and help others move better in their bodies.
What hooked me first was the efficiency, the biohacking, life-hack magic of getting a true full-body stimulus in 20 minutes. What kept me was the way EMS helps any fitness level build strength and move with less pain while feeling safe from injury.
I don’t believe EMS replaces the things you love, that being your yoga class, your runs, your lifts. It enhances your routine and helps you feel stronger in everything else you do. That’s why I launched SB Custom Fitness: to bring next-gen training that respects your time and your body.
If you’re busy, rebuilding, or just ready for smarter sessions, I’ve got you. Let’s train for the life you actually live.
I built SB Custom Fitness to merge science and real life. With 14 years of coaching and NASM + EMS certifications, I help busy humans build skeletal muscle, move safely, and feel strong—using Whole-Body EMS to complement (not replace) the movement you love.
Training Since 2010.
Who You Train With Matters.
What Our Clients Are Saying
“The best efficient workout in town! I started EMS training with Natalie a few months ago to get wedding ready! After just a couple sessions, I felt stronger and more confident! I have lost weight and have also noticed a difference when I do other workouts that like running and spin! The workout is totally custom to your needs and goals. Thank you Natalie for getting me wedding ready!!”
— Jessica Reyes
“GREAT workout. Natalie was awesome in both explaining the science and energetically motivating me during the workout. I got to an optimal heart rate zone quicker and was able to stay in that zone longer than I could on my own. Felt something similar to the runner's high immediately and for a while afterward and then the good soreness that let me know it was effective. Definitely recommend!”
— Louis Pisacane
“We had an incredible time at the EMS session with Natalie and Aaron! The electrical muscle stimulation from the body suit provided an extra boost, making the 20-minute workout feel incredibly effective and targeting our muscles like never before. It was followed by a deeply restorative phase that left us blissfully relaxed.
To top it off, we indulged in contrast therapy, alternating between cozy sauna sessions and invigorating cold plunges, repeated a few times. The result? We emerged feeling unstoppable, like we could move mountains!
Natalie and Aaron were fantastic guides and gracious hosts, making the entire experience seamless and enjoyable. We highly recommend booking a session, whether solo for a personal recharge or as a fun bonding adventure with friends. You won’t regret it!”